A keyword is a reference to the content and/or the type of meta tag included in a given web page's HTML code to aid in the page's indexing. It also refers to the terms or phrases submitted by a user of a search engine.

Why Keywords are Important in Improving Page Rank

Keywords are essential in helping your site get recognized by search engines and help would-be customers find your Internet presence. Utilizing strategies in your keywords will ensure that your website will come up in keyword searches. Strategies such as using a keyword tool to help you find the most targeted keywords for your site, targeting keyword phrases rather than trying to target individual words and targeting different keyword phrases on each page of the site will have a great effect in improving the page rank of your site.