Selecting the right SEO company to handle your business could be very hard, especially if you are new in online marketing. Checking out their portfolios and asking them could be useful, but you should also know what questions to ask them. Here are some of the tips that I’ve learned in avoiding an SEO fraudster and choosing the right one. I’ve referred to the article written by Greg Howlett entitled “8 Tips for Avoiding an SEO Fraudster” and I’ll just site some important key points:

An SEO expert in 2001 is not necessarily an expert in 2007. The internet changes and so do search engines. Their algorithms are constantly being updated so that no abuse will occur. So it is important that you research and also ask them about their current works and other stuffs about them.

When you talk to an SEO consultant and he/she seems focused on specific little things on your site such as keyword density, meta tags, etc., move on. A good SEO company should talk about and focus on getting qualified traffic that is, visitors converted into customers, to your business site.

A good SEO strategy predicts where the search engines are going and moves a website in that direction. Amen to this one. Just like the first statement, constant changes on the Internet make it very hard to stay at the top. So it is a must that your SEO company know this so that you won’t be left behind in the future rankings.

Gimmicks, shady manipulation, and tricks may work in the short term but are not a legitimate strategy for sites that you really care about. Professional SEO companies practices good SEO and is recognized by industry gurus. When seeking for an SEO company, avoid those that are offering short term and instant first page ranks on search engine result pages.